YOUR FRAMEWORK IS ON THE WAY
TO YOUR INBOX!
Check your email in the next 5 minutes for your complete newsletter blueprint.
(If you don't see it, check your spam folder or promotions tab.)
The framework you just downloaded is the same strategy I've used to launch 6 B2B newsletters. It works, and you can absolutely execute it yourself.
FOR THOSE OF YOU WHO PREFER THE
“DONE FOR YOU” ROUTE
I know many of you downloaded my guide because the newsletter strategy makes sense, but finding time for execution is your real challenge.
If you’re busy running a company, I wanted to let you know I offer a Done For You newsletter service. In fact, it’s how I make my living — and it’s what’s delivered:
speaking invites, inbound leads, and sponsorships to Founders and CEOs like you.
So, while the framework gives you all the tools you need to build your newsletter from scratch, most of my clients choose to hand it off completely.
They want the opportunities a newsletter brings them, but prefer to work on their business, not in it.
Plus, like anything worth doing, there’s a learning curve.
So, why start at zero when your time is limited and you could hire an expert?
My advice: Whether you choose DIY or DFY — just start.
A newsletter works with a compounding effect. The sooner you begin, the faster you’ll separate yourself from your competition.
Otherwise, every day that goes by, someone else is landing opportunities that should be yours, but they’re more visible. Showing up where you aren’t.
Let’s fix that.
Or keep scrolling to see success stories and learn more...
WHAT’S IT LIKE TO WORK WITH ED
“Ed has strategically helped me build and position my professional brand — through a newsletter! This has helped me win more business, get invited to exclusive industry events, and have my cold outreach replies explode.”
— Erik Stiebel, Co-Founder, CREA
“Ed's highest-value contributions are in brand building and content creation. He excels at writing, and I don't mean just a few lines, engaging, thought-out newsletters. In short, Ed makes me look great in the inboxes and, in turn, drives business to my company.”
— Ted Simpson, Managing Director, Avison Young
“Ed is a special blend of creative expertise, and business and organizational acumen — all with a 'can-do' attitude. I highly recommend him, and would love to work with him again.”
— Rich Hull, CEO, Miso Robotics
HERE’S WHAT YOU’ll GET
EVERY MONTH:
Two original newsletter issues in your voice, built to position you as the expert
6+ pieces of repurposable content for sales, social, investor updates, and more → this is huge for companies with small or no marketing departments
Real inbound interest from prospects who finally “get what you do”
Consistent brand visibility, whether you’re in meetings, traveling, or buried in operations — you’ll still be showing up in your prospects’ inboxes
This isn't a copywriting service. It’s brand strategy + storytelling — crafted to position you as a subject matter expert and to keep you top of mind.
HERE’S HOW IT WORKS
Simple and streamlined:
We have two 30-minute conversations each month where you share your insights and industry observations
I turn your ideas into two newsletters that build trust and position your expertise
You get content that builds your brand, without lifting a finger. I handle everything — the writing, design, strategy, and distribution, including your social postings for all things newsletter
Bonus: You can repurpose this content in multiple ways
Starting investment: $2,950/month
Most clients see ROI within 90 days through speaking opportunities, inbound leads, or enhanced credibility in sales conversations (the “Know. Like. Trust” effect).
THIS IS PERFECT FOR YOU IF:
You have a small marketing team (or none at all)
You need high-quality content, repurposable content
You have insights to share, but struggle with writing consistently
You know visibility drives opportunities, but can't prioritize content creation
You’re tired of watching your competitors get opportunities that should be yours
THE RESULTS SPEAK FOR THEMSELVES
Client Newsletter Performance
(Real Data through June 1, 2025)
You don’t need a million subscribers. Just the right ones.
All-Time Performance Stats*
*Compare to Industry Benchmarks
(I must be doing something right.)
B2B newsletter average open rate: 15.1% (Campaign Monitor)
B2B newsletter average click-through rate: 3.2% (Campaign Monitor)
Recent Newsletter Performance (last 6 issues)
Subscribers | Open Rate | Click Through Rate
WHAT MAKES ME QUALIFIED TO HANDLE YOUR BRAND?
I'm a former Hollywood Director of Development who spent years crafting narratives and working with screenwriters to bring compelling stories to life.
Today, I use those same storytelling skills to help busy CEOs and Founders build personal brands that drive real business opportunities.
Over the past two years, I've launched 6 B2B newsletters that have generated speaking engagements, inbound leads, and high-profile opportunities for my clients.
Like any business, there have been some adjustments, but after 6 newsletter launches, I know what works — and what wastes time.
THE SOONER YOU START…
Each week that passes is another opportunity for your competitors to capture the attention that should be yours.
More importantly, newsletters build compound interest. The longer your newsletter exists, the more opportunities come your way.
My clients typically see their first significant ROI (an opportunity they wouldn't have otherwise had) within 3 months.
NOT SURE IF IT’S A FIT?
I don’t believe anything I read on the internet either, so…
I offer a free 30-minute strategy call to:
Pinpoint your unique positioning angle so you stand out in your industry
Identify the fastest path to visibility for your specific situation
Specific content ideas you can use immediately (whether we work together or not)
Help you decide if you want to run with it or hand it off
This is also my chance to make sure we're a good fit, but there's absolutely no obligation, and you'll walk away with valuable insights whether we work together or not.
I love this stuff. And I genuinely enjoy helping people.
Some people leave these calls energized to tackle it themselves, others prefer to hand it off. I consider both outcomes a success as long as I deliver you value.
However…
I’m a solopreneur and don’t outsource (so I can ensure quality), so space is limited.
I only work with 6 clients at a time to ensure quality and personal attention.
I currently have 2 spots available for Q2 2025.
BOOK YOUR FREE STRATEGY CALL NOW
(limited weekly slots):
Your story is valuable. Let's make sure the right people see it.
P.S. Don't worry—you'll still receive immense value from the framework you just downloaded. This is simply an option for those who want expert implementation without the learning curve.
P.P.S Still not sure? That’s exactly why the strategy call exists — no obligation, just valuable insights you can use immediately.